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Pearl Driver

INTEGRATED MARKETING STRATEGY & DESIGN

Meet your company's creative needs without having to worry about the details. With my wide-ranging skills in e-commerce, digital marketing, knowledge of technology and industry best practices, and web design, I have a superior capacity to adapt to project-specific needs.

Some of the highlights of my profile include:

• Marketing Strategy – Skilled at developing and executing integrated marketing plans that deliver against global brand and product strategies in support of new and existing product launches.

• Digital Marketing – Design and develop B2C marketing programs to build brand awareness and deliver against revenue goals.

• Content Marketing – Planning and executing a documented content marketing strategy to deliver against KPIs specific for target audience.

• Social Media Strategy – Build & execute a growth strategy for business pages; identify and collaborate with industry influencers; conceptualize and implement paid social campaigns for higher RoAS.

The Written Word

CONTENT (SEO+)

Grow organic traffic for long-term sustainability. Full service content strategy service from planning to execution through SEO rich blog posts; revenue driving marketing emails; web product copy; premium content for landing pages and brand storefronts.

Social Media

ORGANIC + PAID

Create and publish original content to social channels & paid social campaigns to achieve higher ROAS.

SMB Business Strategy

ONLINE MARKETPLACES

Developing strategy that delivers results on online marketplaces such as Amazon, Walmart, Wayfair, Costco including writing product descriptions, branded storefronts and paid media.

Behind The Lens

PHOTOGRAPHY

Primarily food and portrait photography interspersed with a few landscapes and some event coverage

Direct to Consumer

MARKETING

Develop and implement marketing plans that deliver against brand and product strategies. Guide implementation of the strategy - including direct response campaigns, digital marketing, social media and PR